Exam 2

What is collective identity, and how is it mediated?

Plan

Define Collective Identity:

"Collective identity is the shared sense of belonging to a group"

Examples of Collective Identity, E.g. 1950's Youth

Mediated in a variety of ways, E.g.

• The demonisation of Youth went a long way in forcing various groups into one collective culture, E.g. Lad culture, Hoodies, Mods & Rockers, Punk
• Creating of two simple stereotypes for groups to fit into (Mooks, Midriffs), and the systematic, and constant, influencing of youths to conform to these cuts outs
• Distinction between Labels desired and one applied to a group, such as Mod versus Mook

Targets

1. Memorise Theorists and their Theories
2. Case Studies and general notes of what we've learnt
3. Practise essay writing and timing

Questions

Analyse the ways in which the media represent one group of people you have studied? [50]

"The media do not construct collective identity; they merely reflect it" Discuss [50]

Line of Argument: To some extent the statement is true, however, the Media does have some influence in constructing collective identity.

Agree

• Demonisation of Youth through film - During the 1950's, when Youth Culture had only just begun to bloom, the Media vilified teenagers, most clearly seen in films, such as "Beat Girl"
• This tradition has continued to grow; 1970's coverage of PUNK and "Scum", 1980's "Clockwork Orange"
• Modern: Hoodies
• However, it could be argued that these are all heavily exaggerated and sensationalised representations which don't depict an adequate picture of Youth, and influence teenagers to behave in this way and conform

Disagree

• Sexualisation of teenage girls
• MTV's "Midriffs"

With reference to any one group of people that you have studied, discuss how their identity has been "mediated" [50]

"Media representations are complex, not simple and straightforward." How far do you agree with this statement in relation to the collective group that you have studied? [50]