Antonio Gramsci
Cultural Hegemony Theory = The idea that the ruling classes maintain power and dominance over the lower classes by manipulating information provided designed to keep them under their control
http://en.wikipedia.org/wiki/Cultural_hegemony
Charles Acland's Theory
The idea that the messages made in the media are designed to reinforce re-presentations already current in order to preserve and emphasise the hegemony of a society
E.g. "Kidulthood" actively portrays teenagers as delinquent and dangerous, reinforcing the desire to stay away, isolate and ignore them. This limits how much their opinions (which might include recognising the power the ruling classes hold and wanting to rebel) make an impact.
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